Simon has built his career around identifying what separates average salespeople from genuine commercial performers.

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Before founding SiFi Consulting, he worked across recruitment, business development and high-ticket sales, building a track record as a top-performing salesperson in highly competitive environments. In the HVAC industry, Simon ranked among the strongest performers across multiple organizations — succeeding in roles where results were measured simply: win the customer, generate revenue and deliver.

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That experience shapes how SiFi recruits.

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Simon doesn’t assess candidates purely by how polished their résumé looks or how well they interview. He looks for the traits that actually drive sales performance: commercial instinct, competitiveness, resilience, relationship-building ability, accountability and the ability to create trust with customers.

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Having personally worked in commission-driven sales environments, Simon also understands the cost of getting a sales hire wrong — lost opportunities, wasted leads, damaged territories and months of missed revenue.

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SiFi Consulting was built to give employers something different from traditional recruitment: a sales partner who understands the people responsible for generating your revenue because he has done the job himself.

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Sales recruitment, judged through a salesperson’s eyes.